Given the rapid speed at which technology and AI has taken over – the cross-over has arrived two years earlier than predicted. This supports the findings of the Value of Dyslexia report, produced by EY and Made By Dyslexia in 2018/19 *, which found that dyslexic skillsets will mirror the World Economic Forum’s future skills needs by 2025. To support the campaign, Made By Dyslexia released new research today in partnership with Randstad Enterprise showing that 72% of dyslexics see AI tools such as ChatGPT as a valuable starting point for them to apply their Dyslexic Thinking and deliver innovative and extraordinary work. With a guerrilla-style campaign launch touching both New York and London, including London Underground, digital and screen takeovers at Virgin Money stores and Virgin Active gyms across the UK, the campaign leads viewers to information about how to empower Dyslexic Thinkers in the workplace. The film ends with Sir Richard showing that, whilst AI advice on how to scale a record business is accurate and insightful, his more intuitive and entrepreneurial strategy of extending the Virgin Record brand to cover airlines too is not a solution AI could have reached - but a Dyslexic Thinker did. Whether inventing the car (“Invent a faster horse”) or a certain famous mouse (“Imagine a cartoon mouse with red shorts and yellow shoes”) – if it was left to computers alone, we could have ended up with something very different. The results speak for themselves, producing pieces that, while interesting, don’t display the insight and innovation of the ones created by Dyslexic Thinking. That’s why Sir Richard Branson, Virgin, and Made By Dyslexia have launched a campaign that shows AI being asked to think like famous Dyslexic Thinkers to try to recreate some of their most incredible accomplishments. But while it can be a useful tool to move businesses forward, there is another tool out there that can innovate in a way AI can’t: Dyslexic Thinking. LONDON, UNITED KINGDOM, April 27, 2023/ / - Sir Richard Branson, Virgin, and global charity, Made By Dyslexia, have once again joined forces to launch a new campaign DyslexAI, as they call upon every workplace across the world to commit to empowering Dyslexic Thinking in the workplace. Sir Richard Branson, Virgin Group Founder Used in the right way, AI is the perfect co-pilot for people with Dyslexic Thinking skills to move the world forward.”
AI is already transforming the way we work, live, and interact.
They are calling upon businesses globally to commit to taking the charity’s new free workplace training created in partnership with LinkedIn Learning.
Paint a picture of a Renaissance woman with a mysterious smile Invent a telephone with a logo inspired by a fruit SIR RICHARD BRANSON & MADE BY DYSLEXIA LAUNCH DYSLEXAI CAMPAIGN & CALL UPON EVERY WORKPLACE TO EMPOWER DYSLEXIC THINKING
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